Sunday, March 3, 2024
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What to do in a cloud computing recession

A surplus of articles now forecast a cloud downturn or predict a cloud computing recession. See this one for an example. The number of reporters who reach out to me about this topic is also increasing, although I don’t comment on economic trends because I’m not an economist and I don’t want to be mistaken for one. I’ve also been in this game long enough to understand that you can’t have uptimes without some downtimes.

It’s funny that people are already calling this a “cloud spending crisis.” Many will look at any cloud computing spending reduction with panic. In most cases, we’re just going back to pre-pandemic spending, which was still aggressive. Although I rarely listen to the Chicken Littles of the world, I do see some lemons coming along that can be made into lemonade.

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