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HomeData Analytics and VisualizationWCA and AIB Newsletter – Spring 2022

WCA and AIB Newsletter – Spring 2022

Wharton Customer Analytics


From the Executive Director

Our semester has come to a close, and what a semester it was! From our Women in Data Science Conference to our Fulton Bank Datathon and Spring 2022 Analytics Accelerator, we certainly made the most of our time on campus this Spring. We were especially excited to once again provide in-person events for the Fulton Bank Datathon, IKEA Coffee Chat, and Analytics Accelerator. Below you will find a detailed recap of the semester.

Thank you to all of our students, fellows, board members, and corporate partners for your involvement and engagement this semester. We could not deliver the intersection of business challenges, academic talent, experiential learning, and research without your continued support.

Have a fantastic summer! We can’t wait to see you all back on campus this Fall.

Mary Purk
Executive Director
Wharton Customer Analytics & Wharton AI for Business

WCA Spotlight

Spring 2022 Analytics Accelerator

This semester marked our 9th Analytics Accelerator, featuring projects with Firstrust Bank, Fox Entertainment, IKEA, The Kimmel Center & Philadelphia Orchestra, and McDonald’s. Over the course of six weeks, student teams worked to analyze real company datasets and helped provide actionable insights to answer real business questions.

Many thanks to the Wharton Analytics Fellows Board, who helped organize scavenger hunts, Kahoot! games, and Friday lunches in the Collaboration Lab at our headquarters in the Wharton Academic Research Building.

WCA Spotlight

Spring 2022 Fulton Bank Datathon

From March 18th to April 1st, 18 teams comprised of more than 70 students got to work crunching data for Fulton Bank, helping them to solve business-related data questions across 5 different lines of business. Certain teams even featured Fulton Bank team members who worked in tandem with students.

The Datathon culminated in final presentations on Wharton’s campus, with members of Fulton Bank in attendance. Judges deliberated and ultimately awarded the top cash prize to an impressive student-only team, who cleansed more than 290,000 rows and 200 columns of data using advanced data techniques such as Python “one hot encoding,” linear discriminant analysis, and decision tree modeling. Click the link below to learn more.

AIB Spotlight

Penn Master’s Student Wins AIB Award

Wharton AI for Business is thrilled to provide two student startups, Pitch Prez and Shinkei Systems, with awards of $10,000 each as part of the Venture Lab Startup Challenge. Prospective businesses from across the University gathered to pitch their ventures with the hopes of receiving funding.

Pitch Prez uses artificial intelligence to help engineers and other technical specialists to improve their public speaking and presentation skills, while Shinkei Systems is developing robotic technology for the fishing industry that automates Japanese hand-harvesting techniques, extending shelf-life and reducing fish waste. Mathematics student Jack Zhang is pictured with Wharton AI for Business Director of Operations, Matt Gray, above.


Women in Data Science Philadelphia @ Penn 2022

The University of Pennsylvania was proud to host the third annual Women in Data Science (WiDS) Philadelphia @ Penn Conference on February 9-10, 2022. With more than 450 registrants and 24 speakers, we were able to raise over $11,000 in scholarship funds for the Wharton Data Science Academy Scholarship fund!

Each of the conference’s speaking events is available for viewing on our website. Click the link below to watch them in their entirety and learn more.

WCA and AIB Spotlight

Wharton Customer Analytics and AI for Business: In The News

Throughout the Spring semester, our brilliant thought leaders made their presence felt throughout the business and AI worlds. With articles in the Harvard Business ReviewThe Wall Street JournalFortune, and more, WCA and AIB continue to cement our reputation as a pre-eminent voice in the future of business and technology.


How AI and Humans Can Best Collaborate at Work

April 2022, The Wall Street Journal, Faculty Co-Lead Kartik Hosanagar

Your Loyalty Program Might Be Losing You Money

April/May 2022, Knowledge@Wharton, Harvard Business Review, Faculty Director Raghu Iyengar

10 Data Science and Business Analytics Courses that Should Be On Every Executive’s Radar

March 2022, Fortune, Faculty Co-Lead Prasanna Tambe

Deepfake Technology Is Now a Threat to Everyone. What Do We Do?

December 2021, The Wall Street Journal, Faculty Co-Lead Kartik Hosanagar

WCA and AIB Spotlight

Executive Director Mary Purk Speaks at ANA Masters of Data & Technology Conference

Alongside Jonathon Wells, Senior Vice President of Data Science at Nielsen,  Mary Purk, Executive Director of Wharton Customer Analytics and AI for Business, spoke at the 2022 Association of National Advertisers (ANA) Masters of Data and Technology Conference.

The pair presented key insights on Finding the Truth in Data, calling attention to the potential pitfalls bias and unclean data can introduce. Purk calls for organizations to educate their teams broadly on data and algorithmic bias issues, and to understand the potential data biases and problems that might occur within training datasets that influence AI models. Clink the link below for a recap of their presentation.

WCA Spotlight

WCA Welcomes Lowe’s as Our Newest Corporate Partner

We could not be more excited to welcome Lowe’s as our newest corporate partner! As the second-largest hardware chain on the planet, Lowe’s brings global brand recognition and a rich set of data to WCA. Next fall, students will be working alongside Lowe’s to solve unique business problems relating to the company’s operations. Interested in becoming a corporate partner? Click the link below.

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The post WCA and AIB Newsletter – Spring 2022 appeared first on Wharton Customer Analytics.

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