Cloud computing has become synonymous with enterprise IT, but let’s not get ahead of ourselves. Though enterprises now spend roughly $545 billion annually on cloud infrastructure, according to IDC, and 41% of that spend goes to the top five cloud providers, the reality is that a substantial amount of money, even “cloud” money, isn’t being spent with the big hyperscalers. Instead, it’s being plowed into other companies pitching Kubernetes and associated infrastructure. “Open and approachable” may define the future of the $500 billion cloud infrastructure market.
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