Here’s what AWS revealed about its generative AI strategy at re:Invent 2023

At AWS’ annual re:Invent conference this week, CEO Adam Selipsky and other top executives announced new services and updates to attract burgeoning enterprise interest in generative AI systems and take on rivals including Microsoft, Oracle, Google, and IBM. 

AWS, the largest cloud service provider in terms of market share, is looking to capitalize on growing interest in generative AI. Enterprises are expected to invest $16 billion globally on generative AI and related technologies in 2023, according to a report from market research firm IDC.  

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