In order to remain competitive, today’s businesses need to always be innovating. However, innovating remains a challenge for many organizations as they struggle to adopt the technologies they need to enable it. One of the primary reasons for this struggle is that these organizations are locked into a specific vendor’s technology.
Customer lock-in happens when a customer is unable to migrate to another vendor’s services. This could be due to proprietary technology that is not compatible with other vendors’ technology, or to contractual terms that bind customers to only one solution. Some vendors may prohibit customers from moving to another vendor to ensure they keep the customer, or they at least make it extremely expensive to migrate, thereby deterring customers from using a competitor’s service.
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