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5 Ways Marketing and Sales Leaders Can Embrace GenAI

AI at Wharton

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5 Ways Marketing and Sales Leaders Can Embrace GenAI

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(Outlet: Harvard Business Review) Stefano Puntoni, AI at Wharton faculty co-director, discusses the transformative potential of generative AI in marketing, shedding light on findings from a recent survey of 600 business leaders in large U.S.-based companies.

The post 5 Ways Marketing and Sales Leaders Can Embrace GenAI appeared first on AI at Wharton.

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