Research Opportunity: Building a Customer Experience (CX) Index

Research Opportunity: Building a Customer Experience (CX) Index

AIAB is pleased to announce a new data set provided by Microsoft, a technology corporation that provides a comprehensive suite of cloud services and software to consumers. Focusing on their customers within the Healthcare industry, Microsoft is interested in developing a CX Index that can inform how the use of Microsoft solutions by individual healthcare entities is associated with patient outcomes, business scores, and fulfillment of healthcare-specific industry priority scenarios (IPS). These IPS are used by their sales teams to track customer outcomes and recommend additional products.

The company is specifically interested in sponsoring the following areas of research:

Evaluate the engagement state of a customer and fulfillment of Microsoft defined IPS, and if fulfillment is associated with use of specific Microsoft solutions 
Compare adoption of IPS with the industry standard, nearest neighbor, and other companies, side by side
Correlate customer engagement with consumption of Microsoft services 

To learn more about the data and business context, interested researchers can attend a live webinar on March 3rd at 12PM ET. During the webinar, details of the data will be described and executives from the project sponsor will be available for Q&A. The webinar will also be archived for those who can’t attend live.

After the webinar, research teams can submit proposals on the AIAB website by March 19th at 9AM ET to receive access to the data. Proposals will be evaluated based on their potential for academic contribution and the researcher’s ability to address issues of strategic importance to the program sponsor.