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Nvidia In the Lead in AI Chips and is Working to Stay ThereĀ 

By John P. Desmond, AI Trends EditorĀ Ā 

Nearly 100%Ā of AI-accelerator chips are from Nvidia today, and the company cofounded in 1993 by CEO Jensen Huang is working hard to maintain its lead position in AI processing.Ā Ā 

Jensen Huang, CEO and cofounder, Nvidia

Still, the AI landscape now includes many companies engaged in efforts to build the next generation of AI chips, capable of processing ever-increasing workloads in data centers and handlingĀ more processing pushing out to edge computers.Ā 

That Nvidia is in a dominant position today in the AI chip market is not in dispute. Its graphic processing unit (GPU) chips were deployed in 2019 in over 97%Ā of AI accelerator instances of hardware used to boost processing speeds, at AWS, Google,Ā Alibaba,Ā and Azure, the top four cloud providers, according to a recent account inĀ Wired UK.Ā Ā 

Nvidia commands ā€œnearly 100%ā€ of the market for training AI algorithms, stated Karl Freund, analyst at Cambrian AI Research. Nearly 70%Ā of the top 500 supercomputers use its GPUs and AI milestones such as the GPT-3 large language model formĀ OpenAIĀ and DeepMindā€™s board game champion AlphaGo have executed on Nvidia hardware.Ā Ā 

Yet with AI very much in the mainstream with more businesses using it to churn through their data for new insights, and governments budgeting money for research to stay ahead, challengers are competing to catch up. They include: Google, which started making its own chips in 2015; Amazon, which last year began fielding Alexa on its ownĀ InferentiaĀ chips based on the acquisition of Annapurna Labs in 2016; Qualcomm with its Cloud AI 100; and IBM working on an energy-efficient design.Ā Ā Ā 

In addition, AMD acquired Xilinx for AI data center work, and Intel has bought startupsĀ NervanaĀ Systems in 2016 and Habana Labs in 2019 to boost its AI chip efforts. Startups engaged in the race includeĀ Graphcore,Ā SambaNova,Ā Cerebras, Mythic AI, Blaize andĀ TensTorrent, according to theĀ UK WiredĀ account.Ā Ā 

Googleā€™s Announcement of TPU Chips Raised Awareness of AI ChipsĀ Ā 

Googleā€™s announcement in May 2016 at its I/O conference of Tensor Processing Units changed the game, alerting investors that AI chips might be a market. The Google TPU is an AI accelerator application-specific integrated circuit (ASIC) developed for neural network machine learning, and in particular, Googleā€™s own TensorFlow software. The company had been using them internally for over a year before the May 2016 announcement.Ā Ā 

Nigel Toon, CEO and cofounder,Ā Graphcore

Andrew Feldman, founderĀ and CEO ofĀ CerebrasĀ Systems, making a chip designed for AI, stated that Googleā€™s effort to make its own AI chip was a ā€œswashbuckling strategic decision.ā€ The announcement raised the awareness of investors, who had been less than responsive to startups looking to build new AI chips. Simon Knowles, cofounder and CTO ofĀ Graphcore, a Briston, UK startup which makes the Intelligent Processing Unit for AI, stated, ā€œSuddenly all the VCs were like, where are those crazy Brits?ā€Ā GraphcoreĀ has now raised $682 million andĀ CerebrasĀ has raisedĀ $122 million to date, according to Crunchbase.Ā Ā 

The rivals argue that with its roots in gaming software designed for graphics instead of machine learning, Nvidia has achieved market dominance by effective optimization of its software.Ā ā€œNVIDIA has done a fabulous job hiding the complexity of a GPU,ā€ statedĀ GraphcoreĀ co-founder and CEO Nigel Toon. ā€œIt works because of the software libraries theyā€™ve created, the frameworks and the optimizations that allow the complexity to be hidden. Itā€™s a really heavy lifting job that Nvidia has undertaken there.ā€Ā Ā 

Nvidia CEO and cofounder Jensen Huang pushed back on this line of thinking in a recent interview inĀ Time,Ā in which he stated, ā€œWeĀ always started as a computing company. It just turned out that our first killer app was video games.ā€ They made a projection that the 3-D graphics market was going to be large and technically demanding. ā€œVideo games were one of the best strategic decisions we ever made,ā€ he stated.Ā Ā 

AI turned out to be a good market too. ā€œWeā€™re in the process of automating intelligence so that we can augment ours,ā€ Huang stated. ā€œAnd we can automate intelligence to operate at the speed of light, and because of computers, we can automate intelligence and scale it out globally instantaneously. Every single one of the large industries will be revolutionized because of it. When you talk about the smartphone, it completely revolutionized the phone industry. Weā€™re about to see the same thing happen to agriculture, to food production, to health care, to manufacturing, to logistics, to customer care, to transportation.ā€Ā Ā 

Nvidia Sees Opportunity in Auto IndustryĀ Ā 

In transportation, Nvidia sees opportunity in the automotive industry. ā€œThe car industry could start thinking about their cars not as vehicles that they sell, but as part of their fleet and their installed base,ā€ Huang stated toĀ Time. ā€œThey could provide software services over the course of the 15, 20 years that these cars are on the road. So the business model is transformed.ā€Ā Ā 

The investment community certainly sees Nvidia as a good investment today. A recent account fromĀ NasdaqĀ written by analysts at The Motley Fool, a financial advice company, is headlined, ā€œWhyĀ Nvidia is a Top Growth Stock to Buy Right Now.ā€Ā Ā 

Among the reasons was the strength in its core video gaming graphics and data center markets. The companyā€™s recent earnings exceeded expectations, with Q2 revenue increasing 68%Ā from the previous year to $6.51 billion. The gaming segment contributed 47%Ā of total revenue, on the strength of the Ampere GPUs, and Nvidia controls 80%Ā of the PC gaming hardware market.Ā 

Meanwhile, the growth in cloud computing is helping Nvidiaā€™s data center business.Ā ā€œThe businessā€™s strong growth was driven by the increasing adoption of its data center chips by hyperscale and cloud computing customers,ā€ whichĀ include Google, Amazon,Ā and Microsoft, stated the Motley Fool analysts.Ā Ā Ā 

Nvidiaā€™s automotive business saw $152 million in revenue in Q2, a 37%Ā increase over last year despite a slowing in the auto industry. The analysts report that Nvidia has $8 billion invested in automotive designs that it will be looking to translate into revenue in the coming years. ā€œNvidia could soon count on another growth driver,ā€ the account stated.Ā Ā 

Read the source articles and informationĀ inĀ Wired UK,Ā inĀ TimeĀ andĀ fromĀ Nasdaq.Ā 

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