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Google gets boring

Google has always delivered cloud computing a bit differently. Filled with propellerhead engineers, Google Cloud sometimes seemed to be building for über geeks like itself. Early customers included Snap and Spotify, great companies but hardly filled with Oracle DBAs holding on for just one more year to collect their pensions. Back in 2017, I wondered if maybe, just maybe, Google should turn this cutting-edge tech cred to its advantage, helping enterprises “run like Google.”

Four years later, however, Google Cloud seems to have found a comfortable middle ground between “scary cool” and “hella boring” services. Describing announcements from the company’s Google Next event, Tom Krazit and Joe Williams write, “Wanted the next killer cloud service? Sorry, not this week. In terms of exciting stuff that Google Cloud was actually planning to ship, this was a light event.”

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