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From ‘cloud washing’ to ‘AI washing’

Remember cloud washing from a few years ago? This term refers to the practice of companies representing their products and services as cloud-based when they are not truly cloud-based. In other words, cloud washing was, and still is, a marketing tactic that capitalizes on the hype surrounding cloud computing without delivering the benefits that true cloud solutions offer.

Today we’re facing the same issues with an even older technology: artificial intelligence. The hype around generative AI is driving this, but AI has been rising as a hyped technology for several years, even though it started in the 1950s. Companies are “AI washing” any technology that’s being sold, no matter if it uses AI or not.

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