“No vendor lock-in!” is a popular sales slogan, but it turns out it’s not why customers buy. I’ve written about this before and won’t belabor the point here. The slogan is not only somewhat inaccurate (the minute you make a commitment to any enterprise software, you’re locked in because the cost of changing course is never zero), but worse, it overlooks enterprise priorities. Yes, it’s great to have options to change course more easily if a given technology choice doesn’t work out, but the reason enterprises have embraced open source and cloud has nothing to do with what they’re trying to avoid and everything to do with what they’re trying to get: convenience, performance, flexibility.
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