Analytics in Action: It’s Still All About the Customer
Overview
On October 21, 2021, Wharton Customer Analytics (WCA) and Teradata co-hosted “Analytics in Action: It’s Still All About the Customer,” a virtual thought-leadership event examining how companies can build data-driven cultures that transform their organizations to reach a higher level of customer-centricity.
Event Recap
Building a Customer-Centric and Data-Driven Culture
Eric Bradlow, Vice Dean of Analytics at Wharton, Partner & Chief Research Officer at GBK Collective, joins Jeremy Korst, President & Partner at GBK Collective, to discuss the interface of academia and practice, and the dynamics of cross-person heterogeneity.
Industry Panel Discussion
In an industry panel moderated by Katrina Conn, General Manager of Customer Experience at Teradata, Shailabh Atal, Director of Platforms & Ecosystems Strategy at Verizon, Nicholas Hall, Digital Director at CVS Health, and Brandon Purcell, Vice President, Principal Analyst at Forrester, touched upon the many ways organizations can create differentiated customer experiences.
Fireside Chat
Martyn Etherington, Executive Vice President & Chief Marketing Officer of Teradata, sits down with Eric Bradlow for a fireside chat, discussing topics such as the ways in which the COVID-19 pandemic has shaped the present and future of data analytics, and how to best adapt to evolving market needs.
Application of Customer-Centric and Data-Driven Cultures
Kartik Hosanagar, Faculty Co-Lead of Wharton AI for Business and the John C. Hower Professor of Technology and Digital Business, and Katy Milkman, the James G. Dinan-Endowed Professor of Operations, Information, and Decisions at The Wharton School, join Eric Bradlow to examine the application of customer-centric and data-driven cultures within professional organizations.
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