News from Vendors

Lessons from the Field: 4 Ways to Keep Your Cloud Evolution on Track (Part 2)

Informatica Blog - Fri, 03/10/2017 - 16:08
What to do if business stakeholders derail your plans The biggest challenge of making sure your cloud transition fits into your overall IT architecture? Sticking to the plan. You map out a transition journey that includes new systems, training and orientation, retirement of old systems, maybe some new hires, probably some new vendor relationships. But then someone in the business comes to you with an immediate need that would contradict, delay or derail your careful planning. Now what? The journ...
Categories: News from Vendors

Silicon Valley Mainframe Takeover: SHARE 2017 Reminds Locals Who’s #1

Syncsort Blog - Fri, 03/10/2017 - 13:30
San Jose, in the heart of Silicon Valley, was just invaded by the men and women who form the heart of IT for enterprises around the world.  This most welcome invasion of mainframe experts at SHARE 2017 was a not-so-subtle reminder as to which technology, and IT experts, do most of the work with most of an organization’s critical data today. I met a number of Valley IT locals and talked about mainframe’s 24x7x365 availability and using mainframe machine data to power big data analytics.  Th...
Categories: News from Vendors

Informatica Collaborates with Google Cloud on Marketing Analytics for CMOs

Informatica Blog - Thu, 03/09/2017 - 18:30
Marketing Analytics for CMOs If you haven’t seen it yet, I want to recommend the Informatica Naked Marketing blog series written by my marketing colleagues. In it, we give full details of how we built a B2B marketing data lake from the ground up. The data lake provides all our marketers, field marketers, and sales with valuable, connected data about our customers and prospects gathered from all their interactions with our website, digital content, digital advertising, and social media. The journ...
Categories: News from Vendors

Data Security: Don’t Call an Ambulance for a Sore Throat

Informatica Blog - Thu, 03/09/2017 - 13:50
No one hides in a bunker for five months to avoid cold-and-flu season. And most people wouldn’t confine themselves to bed for four weeks over a sprained ankle. It would be ridiculous to disrupt your life to such degrees. You’ve got stuff to do. So you bulk up on hand sanitizer or elastic bandages and get on with your day. Yet that lockdown-over-the-sniffles approach has been common in business, sometimes driven by CIOs and CISOs with an “eliminate all risk” mentality that opposes the potential o...
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Breathing New Life into the Mainframe

Syncsort Blog - Thu, 03/09/2017 - 13:30
Most of the blog posts, magazine articles, and news stories you read focus around all the new technologies: cloud, mobile, BYOD, and everything but the kitchen sink as ‘aaS.’ It would be easy to start believing that the mainframe was a thing of the past, or at least some relic that only the oldest, most outdated IT departments hang on to, and only then because their struggling companies couldn’t afford the new stuff. Mainframes are a powerful part of #business today, serving o...
Categories: News from Vendors

Using Data Quality to Create the “Golden Record” – Part 2: Telephone, Address & IP Services

Syncsort Blog - Wed, 03/08/2017 - 13:30
In Part 1 of this series, I wrote about the “Golden Record” and the importance of not only winning new customers but also retaining your existing customers. I discussed the importance of email validation and personalizing a message to the right customer at the right time. But, there is more data validation to be done. There several other important elements to consider including telephone, mailing and IP address validation. Let’s look at each of these critical areas. What’s the Cost of Bad Custom...
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Expert Interview: Nick Golovin DataVirtuality Discusses Big Data Integration

Syncsort Blog - Tue, 03/07/2017 - 13:30
Nick Golovin is an expert in Big Data integration and the founder and CEO of DataVirtuality. Here he offers his insight on what organizations should know about the future of data integration. Read on… How has Big Data integration evolved since you started your career? Since I started my career, data integration has evolved from a seemingly mature discipline relying on classical data warehousing concepts and ETL into a young and fresh field which is facing new challenges and also finding new, gre...
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The IoT-Big Data Convergence

Syncsort Blog - Mon, 03/06/2017 - 13:30
You know about the Internet of Things. You know about Big Data. But, do you know what IoT and Big Data have to do with each other? Keep reading for an overview of the IoT and Big Data fit together. Parallel Histories The IoT and Big Data did not spring from the same shoot. They are distinct disciplines. But if you look at the history of each of these fields, you notice that they have some interesting features in common. For one, both the IoT and Big Data have been around for years, but did not g...
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