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The great cloud computing surge

We reached a big milestone in 2020: Cloud services revenue finally surpassed enterprise spending on data centers, according to the Synergy Research Group. One of the longest-running trends in IT – moving to the cloud – has been turbocharged, driven in part by a pandemic that pushed enterprises to avoid the logistical challenges and capital expense of deploying on prem.

But the endless capacity to add horsepower without provisioning your own infrastructure isn’t the biggest draw. Amazon Web Services, Microsoft Azure, and Google Cloud have become launchpads for the latest technology innovations, which developers can jump on to build innovative new applications. Machine learning libraries? Globally distributed databases? IoT platforms with all the bells and whistles? The big three clouds have ‘em all – ready, waiting, and API-accessible. It’s enough to make you wonder why you’d bother to build and maintain your own datacenter.

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