Wednesday, August 17, 2022
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Inside the new AWS

As 2021 winds down, Amazon Web Services (AWS) is just getting started, with AWS re:Invent kicking off this week. For the past few months, AWS product teams have been beavering away on a variety of updates to existing services and new, as-yet-unannounced services, all hoping they’ll be picked for announcement at re:Invent or, even better, that Adam Selipsky, AWS’s new CEO, will incorporate these new services and features into his Tuesday keynote.

Although AWS is famously tight-lipped about product announcements, it’s actually somewhat simple to discern what the company will announce. As I’ve learned as a longtime observer (and former employee), the company follows certain patterns. This time, it’s a safe bet to take Selipsky at his word and assume the company is going to try to tame its Byzantine service creep (more than 200 services and counting) for customers with vertical industry solutions. Plus it will likely double down on something it announced at re:Invent 2020: significant investments in cloud operations.

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