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Building a Scalable Customer Data Cloud: Best Practices for Making the Most of Your Data

Building a Scalable Customer Data Cloud Personalization at scale starts with breaking down barriers. In today’s hectic business environment, companies are inundated with massive amounts of data from diverse, scattered sources. Customers demand seamless, personalized interactions, but fragmented, complex systems and siloed information often stand in the way. This disconnect leaves vast amounts of data—68% […]

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