June 6, 2023

Wharton AI & Analytics for Business (AIAB) is pleased to announce it’s newest Corporate Partner, Intercorp.  Intercorp is one of the most important Peruvian business groups and is committed to provide goods and services that are helping to create a better quality of life for Peru’s emerging middle-class families. Intercorp provides a variety of services to satisfy consumer preferences in financial services, retail, healthcare, and education. Together, AIAB and Intercorp will be engaging with faculty across the US to create new research. The overall goal of this research engagement for Intercorp is to adopt a more analytical view and to gain insights into a single customer across BUs, in an effort to recommend relevant products, services, and lending solutions.

“We are delighted to welcome Intercorp as our newest Corporate Partner. When a company approaches us to work with our consortium of academics to help validate their business practices or think more innovatively, we are excited for the new research that is produced through the bench strength of PhD’s who will be working on the data. This is why we exist, to create new research and contribute to the field. Academics are thrilled for the chance to work with a real company on a current dataset,” says Raghu Iyengar, Faculty Co-Director of AI & Analytics for Business.

The renowned corporate program at AIAB provides Intercorp with the opportunity to engage with faculty, staff, and students to tackle business analytics problems, engage in research and thought leadership, and prepare the next generation of data-driven decision makers. This spring, AIAB and Intercorp sent out a call for proposals, asking academics to work on Intercorp’s business challenges using their data over a  9-12 months research cycle. There were 11 proposal submitted and 5 were chosen. Research will begin summer of 2023 and will end in 2024.

The proposals selected are the following:

The Value of Cross-Selling: A Structural Model
Yu Song, PhD Candidate, University of Michigan; Puneet Manchanda, Isadore and Leon Winkleman Professor of Marketing, University of Michigan

Optimal Design of Credit Card Discounts: Monetizing Discount Synergy across Products from Yale University School of Management & University of Houston
Bowen Luo, Assistant Professor of Marketing, University of Houston; Soheil Ghili, Assistant Professor of Marketing, Yale University, School of Management; Xiaojie Li, PhD Candidate in Marketing, University of Rochester, Simon Business School; Ruiqui Wu, PhD Candidate in Marketing, University of Rochester, Simon Business School

Building a Credit Risk Scoring Algorithm using Non-Financial Data
Jung Youn Lee, Assistant Professor of Marketing, Rice University; Eric Anderson, Professor of Marketing, Northwestern University, Kellogg School of Management; Joonhyuk Yang, Assistant Professor of Marketing, University of Notre Dame, Mendoza College of Business

Bayesian Hierarchical Deep Reinforcement Learning: Dynamic Discount Policy Design
Guang Zeng, PhD Candidate in Business Administration, Simon Business School, University of Rochester; Paul Ellickson, Michael and Diane Jones Professor of Business Administration, Simon Business School, University of Rochester

Optimal Intensity-Frequency Combination: Benefits from Consumer State Dependence
Ziyao Tang, PhD Student, Simon Business School, University of Rochester; Paul Ellickson, Michael and Diane Jones Professor of Business Administration, Simon Business School, University of Rochester

“We are delighted to be partnering with   Wharton AI & Analytics for Business (AIAB) on bringing best-in-class research capabilities on top of our unique set of customer data. We are sure that together we will drive actionable insights to anticipate the needs of our customers and enable our companies to keep providing them the best products, services and experiences in every touchpoint they have with us.”  Ivan Herrero – Chief Data Officer, Intercorp

About AI & Analytics for Business

Wharton AI & Analytics for Business is the preeminent academic research center focusing on providing tomorrow’s business leaders with the understanding of where and how to apply AI and analytics to transform and innovate business enterprises.  AIAB’s research applies artificial intelligence and advanced analytics to transform and innovate business enterprises and support AI applications within academic disciplines that include human-AI collaboration.

About Intercorp

Intercorp provides world-class goods and services across a range of important business platforms: financial services, pharmacies, healthcare, retail, and education across all Peru. Intercorp is committed to sustainable development, operating its businesses responsibly, efficiently and with a positive impact on communities and the environment. Intercorp strives for inclusive growth to make Peru the best place to raise a family.

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